Hello my name is...

Melissa Park

โ€ข Marketing & Media Ops Specialist for Los Angeles Ramsโ˜€๏ธ
โ€ข Sports/music lover & amateur pianist by night ๐ŸŒ™

Years of Experience:
8 years of experience
Favorite Emoji:
๐Ÿฅบ๐Ÿฅบ๐Ÿฅบ
On the Playlist:
ScHoolboy Q, Blxst, Giveon and Roddy Ricch
Go-to Food:
King Taco โค๏ธ ๐ŸŒฎ

Hey Melissa, care to share a little bit about yourself?

I currently reside in Los Angeles, CA and I'm obsessed with the city! I love music (currently learning how to DJ and play piano) and doing yoga on my free time.
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Can you tell us what you do as a Marketing & Media Ops Specialist for the LA Rams for those who are unfamiliar?

I'm a Marketing & Media Ops specialist for the LA Rams football team. My role is to work cross-functionally with marketing, creative, and media to manage campaigns from start to finish. I work collaboratively with people like the CMO, Creative Director, Manager of Partnerships, Digital Coordinator, etc. to execute marketing/media initiatives that are well thought out, on brand, and aligned with NFL league guidelines. In addition, I help streamline processes for all departments within the organization.
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How did you decide to pursue your specific career?

I was in the entertainment (TV and Film) industry for a few years and liked it...but was never fully invested in the content I was working on.

It was when I worked in the marketing/media department at FOX Sports that I realized that I loved working in sports. It was not only the content, but the people ย that really changed the direction of my career. Many people that I've worked alongside in sports have been not only been extremely smart & ambitious, but also considerate and emotionally intelligent. Granted, I can't say that everyone in sports is this way, but I was lucky to have worked with those that are.
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What made you interested in your field?

I realized earlier college that I wanted to pursue Marketing. I was drawn to it because it combines business, psychology and art into one. All three of which I thoroughly enjoy.
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Any advice on how to stand out and get hired for those starting off?

Be assertive. The biggest piece of advice I give to those in the interview process is to show that you're a proactive, assertive person.

For example, a common interview question is 'What is your greatest weakness?' Many candidates simply state their weakness and move on, but this is a missed opportunity. I encourage people to make sure that their answer contains 20% of explaining what their weakness is and 80% of how exactly they fixed and overcame it. This shows that you're constantly moving, growing, and proactive in who you are as a candidate.
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3 Character traits that would make someone excel in your field

1) Strong, clear communication. Can you clearly present your ideas and thoughts in a room full of executives? Can you use communication to align several departments heads on something?
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2) Organized. Are you able to keep good track of timelines, details, email comms, etc.?

3) Polite (not to a fault). People like working with people they like. You must be polite and considerate without being a pushover.
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Most difficult thing about your job?

People and technology advance at such a rapid pace. It's hard to know how to market to an audience when they're ever changing.
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What would you like to say to your younger self?

You can be both kind and strong. Being one does not mean you cannot be the other.
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Best advice you've received/heard?

"Make each day your masterpiece" John Wooden ๐Ÿ˜Š
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Any last thoughts, advice, or recommendations for someone who is interested in marketing and media ops?

1) Network a ton! And when you do, leave a strong, positive impression. Doing this will take you far.
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2) Read up on emotional intelligence! It has growing significance in the job market


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